SYN
SENIOR SHOW
BRANDING & IDENTITY
I worked within a team to design branding & identity assets for a gallery showcase of graduating designers. Short for "synthesis", SYN expresses the crossroads between print and digital work for emerging creatives.
Objective
Create a brand kit for an exhibition based on the juxtaposition between print and digital work.
Strategy
Design a visual system (wordmark, typography, and graphic elements) that foregrounds the aesthetic qualities of analog and digital production.
Process
